Is LinkedIn, still the overlooked social channel for business? I was speaking to a colleague on a Skype call last week and as we’re both in the infancy stages of developing our businesses, we had the inevitable discussions about which social channels we should be utilizing in our businesses. Both of us are interested and work within the social media/business training and consultancy arena and felt it was important to have a solid grounding in each channel, but what was right for our audiences?
The usual suspects were discussed and evaluated. Our attention turned to LinkedIn. I’ve been on the network since 2006, but up until last year had really only used it to stay in touch with work colleagues from the past, participate in groups to gather more information and research on industries and events. To a limited extent, I had used the search functions to identify prospects and potential networking connections within a specific geographic area and industries.
When I began to get serious about it and read materials like Neal Schaffer’s (of Windmill Networking) excellent book Maximizing LinkedIn, I learned to optimize my profile properly, how to engage in groups and discussions to share and learn with peers, mentors and prospective clients. I saw my connections increase and they were for the most part meaningful and rewarding. My experience with LinkedIn over the last year, has demonstrated to me it’s absolute power. I shared my experience with my colleague, specifically sharing information on the search function. The next day I received the following email;
” OMG, I just ran a search for XXX industries and there are 9,000 prospective organizations within a 60 mile radius”
As a reminder, my colleagues company is focusing on the absolute power of marrying Content Marketing, Search Engine Optimization (SEO) and Social Media, and most organizations are in need of services like what they offer. The effect almost overwhelming. By applying filters, segmented the prospects and so forth, I’m sure they’ll get them down to a manageable number to approach. The first filter was looking only at 2nd level contacts to determine who they had that could become a warm contact through a LinkedIn introduction.
The network is constantly tweaking it’s platform to deliver increased user satisfaction. One of the latest additions, was the increased power delivered to the company page segment. What I particularly like is the products and services tabs, where you can have specific client recommendations appear right below each of your services. I’ll use HubSpot’s company page, as a great example of what you can do.
Are you using LinkedIn as effectively as possible?
- 4 Ways to Take Advantage of LinkedIn’s Changes (socialmediatoday.com)
- 5 B2B Content Marketing Tips for Boosting Your LinkedIn Group (contentmarketinginstitute.com)