Below is the SlideShare presentation compiled by Lee Odden (@leeodden) and Dell. It has a wealth of information from leading thought leaders in the space of social media and becoming a social business. The presentation is hosted on SlideShare and contains 18 slides. It is well worth your time to read each and act accordingly for your business. As always, I’d recommend that before you jump on any new social channel (new to you), do your research first. Is it a place where your prospects and customers are going? What are your competitors doing in the space? How does this new channel advance the achievement of your organizational goals?
A key takeaway reminder is included in the summary from the slides “The biggest opportunity for businesses in 2013 is to be a social business, not simply a business in social”. This sentiment has been a common thread for the last little while, however, the challenge is understanding what it means to be a social business and how to sell that to the senior leaders in your organizations, if they are not convinced.
My greatest takeaway was from Philip Sheldrake’s, answer to what is the greatest overrated and underrated metric “Any output metric not correlated to your specific outcome metrics, is not just overrated, it’s irrelevant”.
Finding the deck in my reader this morning (through a post by Lee Odden), reinforced lessons from earlier in the week. I was fortunate enough to be a participant at the Waterloo Region Small Business Center‘s “Social Media Summit” and was in the audience when Kelly Craft, was presenting “Social Analytics” (will share Kelly’s deck when available). Her key point, among many was very similar in tenure with Philip’s but with Kelly’s own spin and unique voice. Some of the key points in Kelly’s presentation are captured in the tweet stream below. A full stream of valuable information is available under the hashtag #socbizwr on Twitter.
I enjoyed revisiting the thoughts of some trusted resources in the deck from Dell and connecting to some new minds. I trust that you will find the information equally of value. To your continued success on the road to becoming a “Social Business”.
The contributors included in the Dell Deck: Anita Campbell, Ann Handley, Gaurav Mishra, Geoff Livingston, Lee Hopkins, Lee Odden, Michael Brito, Paul Gillin, Philip Sheldrake, Ray Wang, Rohit Bhargava, Shel Israel, Toby Bloomberg and Valeria, Maltoni
- Social Media Predictions for 2013 (toprankblog.com)
- You Can’t Just Be a Social Business – You Need To BE a Social Business (customerthink.com)